The Art of Patrón
The Art of Patrón VR experience debuted around one of Mexico’s most pride-filled days—Cinco de Mayo. Fans across the country can experience how their favorite tequila came to be using VR headsets at in-store events. For those at home, Firstborn created a custom interactive player that can be controlled via computer mouse or an iPad’s gyroscope.
This project was created at Firstborn, where the talented team of artist developed entirely new workflows for seamlessly compositing 3D elements into 4K VR footage. It was an honor to be a part of the project and a great learning experience!