The Art of Patrón
Role: Composite

The Art of Patrón VR experience debuted around one of Mexico’s most pride-filled days—Cinco de Mayo. Fans across the country can experience how their favorite tequila came to be using VR headsets at in-store events. For those at home, Firstborn created a custom interactive player that can be controlled via computer mouse or an iPad’s gyroscope.

Check it out!